2. Focus on income-producing assets. Internet growth stocks may be sexy, but they provide no income. To build a large enough passive-income stream to survive, you must invest in dividend-generating stocks, certificates of deposit, municipal bonds, government Treasury bonds, corporate bonds, and real estate. You're free to invest in non-income-producing assets for capital appreciation too. You just want to earn reliable income when the day comes to leave your job.
You may think of a savings account as just that, savings. But it’s actually another form of income as the money in the account will draw interest. And while this interest may be small, it’s still better than $0. Eventually, you can invest this money whenever an opportunity presents itself in order to gain other income streams. Look into Tax Free Savings Accounts if you are going this route.
There’s a second downside to this model. Although I’ve done advertising and sponsorships in the past, and have made hundreds of thousands of dollars doing so, the truth is it takes a lot of time for this business model to start to generate income for you, because you need to build that audience first. In addition, what happens when you build your audience on a platform that ends up changing its algorithm, affecting how often you actually get seen by the audience you’ve built?
In focusing on your wealth management goals, investment income is obviously critical but you might fund your goals from wider sources of income. A typical long-term portfolio might produce about half its return as income and the other half as capital growth, though in times of duress the capital growth component wanes. In this low-interest rate climate, some sources of income have become quite expensive and may prove disappointing against your spending needs. But by tax efficiently and sustainably drawing income from wider sources, you might meet your goals while more prudently balancing risk against reward.