The original version of Barbara Winter’s book, Making a Living Without a Job, came out in 1993, and in it, she recommended creating multiple "profit centers," as opposed to building a single income stream. Over ten years later, Robert Allen, the real estate entrepreneur, also wrote a couple books promoting the idea of multiple streams of income. Back then, building more than one source of income was difficult, time-consuming, and expensive. Fortunately, things have changed today. The Internet has made it easier, faster, and more affordable to generate multiple income streams.
Money is important. Of that, there can be no doubt. If you don't have enough for your basic needs, and a few necessary wants, there's no chance of you being content or happy in life. Everyone knows this of course. In fact, the need for money is why most of us go to work. But it’s never really enough is it? There's always some place we want to visit or some gadget that we want to buy but we can’t because of our barren bank accounts. So how do we get that extra bit of money that we're always craving for? Leveraging the power of the internet to generate a steady stream of passive income is the answer.
Passive income is the Holy Grail for online marketers. It's automatic. Effortless. But, not at first. In the beginning, it's grueling. I liken this to doing the most amount of work for the least initial return. However, over time, as your passive income begins to increase, your reliance on an active income plummets. That's when the real magic starts to happen.
An obvious example is over exposure to bank stocks, which have been excellent investments for over a century. Though a foundation of most portfolios, bank stocks do involve more risk at certain stages of the economic cycle than many realise. Being less exposed to bank shares in the last few months could have preserved some capital. So, a more diversified approach can help mitigate some of these risks.