India became the tenth-largest insurance market in the world in 2013, rising from 15th in 2011.[217][218] At a total market size of US$66.4 billion in 2013, it remains small compared to world's major economies, and the Indian insurance market accounts for 2% of the world's insurance business. India's life and non-life insurance industry has been growing at 20%, and double-digit growth is expected to continue through 2021.[219] The market retains about 360 million active life-insurance policies, the most in the world.[219] Of the 52 insurance companies in India, 24 are active in life-insurance business. The life-insurance industry is projected to increase at double-digit CAGR through 2019, reaching US$1 trillion annual notional values by 2021.[219]
Finally, make sure you can service multiple types of clients. This is the best egg to have. Even for something as simple as a dog walking business, you can service multiple types of clients. For example, you can offer a puppy walking service and an adult walking service. You can have weekends at the park services. You can offer to take the dog to the groomers. Try to meet client’s individual needs.
Unfortunately, it took a while for the real lessons to sink in. I was probably 20 or 21 when I read Rich Dad, Poor Dad the first time, which means I wasn’t exactly sure who I was yet. I knew I wanted to work hard and make money, but I wasn’t sure how. This made me a prime candidate for  multi-level marketing pitches, and the dream of “getting rich quick.”
5. Make sure you are properly diversified. Capital preservation is underrated. We saw a lost decade for tech stocks between 2000 and 2010 after the first dot-com bubble burst. It actually took 13 years for Nasdaq investors to get back to even. Investors in the Borsa Istanbul stock market index just gave up 10 years' worth of gains after they saw a plunge in their currency, partially due to increased tariffs by the US and a lack of confidence in the government. Your passive income needs to be properly diversified in order to take the hits.
Most of us think of investment income as just the cash flow we get from bank interest, bonds, share dividends and property rents, some of which comes via a super pension.  But a more complete view is to also consider how growing the value of your investments can add to your spending potential.  This total return approach generates income from both income and growth to optimise spending from your portfolio across all market cycles, aligning cheap and expensive investments to your goals.
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