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"For long-term savings, investing in low-cost index funds is the ultimate passive strategy," Goudreau says. "As legendary investor Warren Buffett recently told CNBC’s On the Money, 'Consistently buy an S&P 500 low-cost index fund. I think it's the thing that makes the most sense practically of all time.' By not picking individual stocks and, instead, buying a low-cost fund that tracks the market, you pay less in fees and take less of a risk. Then you can sit back and watch your money grow over time."
Others may define it more narrowly, but to me, PPC arbitrage basically involves setting up PPC ads (via Google AdWords or similar platform) and directing the traffic that results from ad clicks to a landing page or straight to an affiliate link (which many platforms don’t allow anymore).  The goal is obviously to earn more from the affiliate income than spent on the ad clicks.  You aren’t adding any value, but merely earning more from traffic than what it costs you to generate that traffic.
The age old argument of total return versus income has been, incorrectly imo, categorized as an either or proposition. We are going to do both. Right now I have a lot cash in an on line money market. I also have investments in 2 passive Index funds in a taxable account. We then have substantial 401ks/IRA’s which we won’t touch for at least 10 years. My wife will continue to max out her sep and we will continue to invest in the index funds although with a smaller amount. We have already factored that in. I looked at how to cut into the monthly deficit. Here is what I observed.
That strategy seems waaaayyyy less risky than actively picking stocks of supposedly “reliable” stocks that issue dividends, which could be cut at any time due to shifting industry trends and company performance. Dividend investing feels like an overly complex old-school way of investing that doesn’t have a very strong intellectual basis compared to index investing.
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