There’s a second downside to this model. Although I’ve done advertising and sponsorships in the past, and have made hundreds of thousands of dollars doing so, the truth is it takes a lot of time for this business model to start to generate income for you, because you need to build that audience first. In addition, what happens when you build your audience on a platform that ends up changing its algorithm, affecting how often you actually get seen by the audience you’ve built?
Ethiopia’s location gives it strategic dominance as a jumping off point in the Horn of Africa, close to the Middle East and its markets. Landlocked, it borders Eritrea, Somalia, Kenya, South Sudan, and Sudan—its tiny neighbor, Djibouti, is also its main port. Ethiopia’s huge population of about 102 million (2016) makes it the second most populous nation in Africa, after Nigeria. Although it is the fastest growing economy in the region, it is also one of the poorest, with a per capita income of $783. Ethiopia’s government aims to reach lower-middle-income status by 2025.
The author speaks in circles a lot in this book. This is more of a motivational book than showing you how to do what the title suggests. Think of it as an "Idea Book". With that said, if you are looking for ideas on how you can diversify your income, then this book isn't terrible. But if you need to know step by step, then this IS NOT the book for you. If you are like me, you already know the concepts this book is referring to, you just do not know HOW to get started. I got one thing from this book that I thought was helpful -- "Tax Lien Certificates" -- look it up!
When withdrawing money to live on, I don’t care how many stock shares I own or what the dividends are – I care about how much MONEY I’m able to safely withdraw from my total portfolio without running out before I die. A lot of academics have analyzed total market returns based on indices and done Monte Carlo simulations of portfolios with various asset allocations, and have come up with percentages that you can have reasonable statistical confidence of being safe.
So how do you get started with the EP Model? First, you need to be an expert in the eyes of those you’re looking to serve. And again, you don’t need all those qualifications and credentials. A lot of people gain expertise and credibility just by sharing their experience learning something, which is something I’ve done on SPI.com. If you think about it, many people in the personal finance or fitness space establish their authority by sharing their journey and their process. They do it by sharing their experiences—and you can do the same thing, too.
Are you sitting at home and wondering how you can bring a little bit more money into your home? Well, you can keep a steady stream of reliable income flowing in with multiple streams of income.  It’s not hard to do, and just one idea can spark other income potential and generate multiple steams of income.  Diversifying your income is a great way to be able to set a little bit aside for a rainy day.
You've probably read blog posts and articles that recommend a certain brand of backpack or water, so you click on their hyperlinked link. Oftentimes, that person gets paid a commission when you do. If you have a blog, the same can happen for you. It's a win-win-win for everyone involved — you, the product you're recommending, and the person who clicks on the link to get the product. Pat Flynn talks about this at length on his website, Smart Passive Income, where you can learn a whole lot more on the topic, aside from affiliate marketing.
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Everything passive first takes active energy. The time to put in the effort is when we are young and not ravaged by disease or burdened by family obligations. I remember being able to snowboard from 9am until 4pm every day for a year. Now, I’m lucky to last from 11am until 2pm without wanting to go to the hot tub and drink a bucket full of beer! If we can appreciate how lucky we are when we are young, we’ll be able to maximize our vitality and live financially freer when we are older.
Being able to generate passive income largely depends on your audience, and if they detect that you care more about making money than serving them, you won’t succeed. “Whenever I’ve seen people do something just for the money, they’ve failed because their intentions aren’t driving them in the right direction. It should always be about helping people and about the passion of making others feel better. The byproduct of doing that is generating money,” says Flynn.

"The whole idea of Multiple Streams of Income will be a powerfulparadigm shift for most people. Bob Allen gives practical andbeautifully illustrated knowledge on how to do it. Masteringfinancial principles is an important habit in life because it givesus the freedom to focus on what matters most. A valuable read."—Dr. Stephen R. Covey, author of The 7 Habits of HighlyEffective People
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