There’s a second downside to this model. Although I’ve done advertising and sponsorships in the past, and have made hundreds of thousands of dollars doing so, the truth is it takes a lot of time for this business model to start to generate income for you, because you need to build that audience first. In addition, what happens when you build your audience on a platform that ends up changing its algorithm, affecting how often you actually get seen by the audience you’ve built?
Since independence, India's balance of payments on its current account has been negative. Since economic liberalisation in the 1990s, precipitated by a balance-of-payment crisis, India's exports rose consistently, covering 80.3% of its imports in 2002–03, up from 66.2% in 1990–91. However, the global economic slump followed by a general deceleration in world trade saw the exports as a percentage of imports drop to 61.4% in 2008–09. India's growing oil import bill is seen as the main driver behind the large current account deficit, which rose to $118.7 billion, or 11.11% of GDP, in 2008–09. Between January and October 2010, India imported $82.1 billion worth of crude oil. The Indian economy has run a trade deficit every year from 2002 to 2012, with a merchandise trade deficit of US$189 billion in 2011–12. Its trade with China has the largest deficit, about $31 billion in 2013.
The U.S. Internal Revenue Service categorizes income into three broad types, active income, passive income, and portfolio income. It defines passive income as only coming from two sources: rental activity or "trade or business activities in which you do not materially participate." Other financial and government institutions also recognize it as an income obtained as a result of capital growth or in relation to negative gearing. Passive income is usually taxable.
The term Multiple Streams of Income in a way voices and explains itself. It’s the theory of earning more than one type of income from more than one source. Generating multiple sources of income is a key to wealth creation, it becomes even more special when you’re doing it with a passive income which does not really require a lot of time and efforts from you (We’ll talk more about that later).
E-Commerce is growing on a huge scale globally, including India. It can be a source of your second income and you can earn lakhs of money on monthly basis. You don’t need a big amount of investment to start your E-commerce business. You can create your own eCommerce website without any hassles, or you can also hire a professional to create your website. Once a website is set up, invest a bit in digital marketing of your website and its products/services and you are all set! E-Commerce business can provide you with a source of income on regular basis without much effort. You do not need to set up a physical office or hire hundreds of employees unless you want to be the next Flipkart. Even a small eCommerce business can fetch decent monthly earnings without much spending or hassles.
Portfolio income can come from multiple sources – interest/bond coupons, stock dividends, financial strategies including derivatives and capital growth. Each offers some cash flow and some also offer potential capital gain with some risk from liquidity and volatile prices. In this low-yield environment, many investors rely too heavily on cash flows and to pursue this are venturing further into riskier areas than they’d normally consider.