The key liability that remains, as human capital dwindles, should be funding one’s retirement income. Given the blended retirement pattern discussed in this column last March, we can expect that some retirees will start spending their financial capital and others will keep building it, at least for a while. Do you know how your investor clients plan to blend remaining human capital with their (hopefully growing) financial capital and social capital to meet their remaining (and, one hopes, limited to retirement income) liabilities?
The industry reported a growth rate of around 10% from 1996–97 to 2000–01. After opening the sector, growth rates averaged 15.85% from 2001–02 to 2010–11. Specialised insurers Export Credit Guarantee Corporation and Agriculture Insurance Company (AIC) offer credit guarantee and crop insurance, respectively. AIC, which initially offered coverage under the National Agriculture Insurance Company (NAIS), has now started providing crop insurance on commercial line as well. It has introduced several innovative products such as weather insurance and insurance related to specific crops. The premium underwritten by the non-life insurers during 2010–11 was ₹42,576 crore (₹425 billion) against ₹34,620 crore (₹346 billion) in 2009–10. The growth was satisfactory,[according to whom?] particularly given across-the-broad cuts in the tariff rates. The private insurers underwrote premiums of ₹17,424 crore (₹174 billion) against ₹13,977 crore (₹140 billion) in 2009–10. Public sector insurers underwrote premiums of ₹25,151.8 crore (₹252 billion) in 2010–11 against ₹20,643.5 crore (₹206 billion) in 2009–10, a growth of 21.8% against 14.5% in 2009–10.
In order to build an audience, you need to have a platform. You need to have something worth following and sharing; something that’s valuable to others. And that, of course, takes time. That’s not to say you can’t build a huge audience in a short amount of time. But as much as we hear about the people who’ve succeeding at doing this, we don’t hear about the millions of others who are struggling every day to get just a few more fans and followers.
Here’s the truth: a successful business is something that successfully solves a problem. And that business can make more money in two ways: solving more people’s problems, or solving bigger problems. The cool thing about the EP Model is that sometimes these products don’t even have to be yours. You can generate income by recommending other people’s or companies’ services or products. This is called affiliate marketing. It’s actually how I’ve made most of my money since I started in 2008.