Finally, make sure you can service multiple types of clients. This is the best egg to have. Even for something as simple as a dog walking business, you can service multiple types of clients. For example, you can offer a puppy walking service and an adult walking service. You can have weekends at the park services. You can offer to take the dog to the groomers. Try to meet client’s individual needs.
San Francisco is an extreme example of a place in California with both a large population (829,072) and high per capita income ($49,986). In fact, it has the highest per capita income of all places in California with a population of over 100,000. Though Sunnyvale ($48,203), San Mateo ($46,782), Thousand Oaks ($46,231), and Carlsbad ($44,305) join San Francisco to make up the top five places in California with the highest per capita income in that population class, none of them have populations even close to San Francisco. The next place with a population similar to that of San Francisco that appears in the per capita income rankings is San Jose ($34,992), and at this point, the difference in per capita income with the entire state of California is only about $5,000.
Those who choose to focus on passive income will need either family money, funds from investors, or the nerve to borrow large sums by taking on debt to fund the purchase of assets. The easiest to understand is someone who takes out substantial bank loans to build an apartment building or buy rental houses. Although this can turn a very small amount of equity into a large cash flow stream, it is not without risk. When using borrowed money, the margin of safety is much smaller because you can’t absorb the same degree of setback before defaulting and finding your balance sheet obliterated.
Finding the time and motivation to make extra money can be tough, especially if you’re already working a demanding day job. However, whether it’s paying off a debt or saving up for a major purchase, there are times when one income just isn’t enough. If you can’t face the thought of putting in extra shifts on top of your 9-5, you need to find another solution – one that doesn’t feel like work but still brings in the cash.
Portfolio income can come from multiple sources – interest/bond coupons, stock dividends, financial strategies including derivatives and capital growth.  Each offers some cash flow and some also offer potential capital gain with some risk from liquidity and volatile prices.  In this low-yield environment, many investors rely too heavily on cash flows and to pursue this are venturing further into riskier areas than they’d normally consider.
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