A business thrives or fails depending on its marketing and system for generating leads. You need leads to make sales. No audience or exposure means you won’t get fresh faces checking out what your business does. Too many entrepreneurs spend all their time on the “busy work” and not enough on audience building. There are some great ways to build an audience and generate new leads:
Important measures were taken to address persistent Birr overvaluation, large external imbalances, foreign exchange shortages, and rising external debt. Inflation remained in single digits on average in FY2017, but accelerated to 15.6% by February 2018. Key challenges relate to limited competitiveness, an underdeveloped private sector, and political disruption. The lack of competitiveness constrains the development of manufacturing, the creation of jobs and the increase of exports. A larger and stronger private sector would seem to be the main response to strengthen Ethiopia’s trade competitiveness and resilience to shocks. The authorities are counting on the expansion of the private sector, especially through foreign investments in the industrial parks, to make Ethiopia’s growth momentum more sustainable. Political disruption associated with social unrest could also negatively impact growth through lower foreign direct investment (FDI), tourism, and exports.
If you like the tips you get in the Money Girl podcast and want to take more control of your money, I think you’ll like my book, Money Girl’s Smart Moves to Grow Rich. The book tells you what you need to know about money without bogging you down with what you don’t. It’s available at your favorite book store in print or as an e-book for your Kindle, Nook, iPad, PC, Mac, or smart phone. You can download two free chapters at SmartMovesToGrowRich.com!
Once your audience has grown and you have validation that you’re offering them value, there are many ways to create passive income. You could sell digital products like ebooks or courses, take up affiliate marketing in which you promote other company’s products and earn a commission when you sell that item to your audience, build a community and charge people to be a part of it, create software and sell that, among other avenues. Ask your audience directly what would serve them best, or look at what they’re saying on Twitter, Facebook or other websites, to find out what problems they have and how you could help solve them.
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Stocks (shares) paying dividends are typically a reliable source of income but they have higher risk of capital losses than cash and bonds. So, it’s wise not to chase yield indiscriminately. The 10 highest yielding stocks on the ASX 200 (the 200 largest companies in Australia) are shown in the table below. But their share price performance on average over the last year has been underwhelming, as shown in the far right column:
You can’t start charging right off the bat without your audience knowing anything about the value you offer (though you could still indirectly earn money from them with the right ads). “The best way to go in terms of a long-term passive income business [is] delivering value and information for free, and therefore establishing expertise, knowledge and trust with your audience,” says Flynn.
Now that you’ve chosen your market, find a way to start sharing your message, whether it’s a blog or podcast or Youtube channel, or whatever platform makes the most sense for your target market. Flynn says this is where you’ll start to build a fan base — and collect subscriber emails. You don’t need to get the whole world to follow you to make this work out financially. Wired cofounder Kevin Kelly wrote an article about 1,000 True Fans, which basically says that if you have 1,000 people paying you $100 a year, that’s a $100,000 a year. “You don’t need to serve everybody,” says Flynn.
I read about early withdrawal penalties on IRAs/401Ks very often. Almost always with a statement of “locked up” or “can’t touch” until 59.5. I’m sure you and well informed readers as well know about SEPPs in regard to IRAs/401Ks. For those that don’t SEPPs aren’t perfect but they are a way to tap retirement funds penalty free and I will be using in the future as I have over half of my equity investments within retirement accounts. South of a mil, North of a half. Let me add that I think your blog is outstanding.
People don’t realize how important this is. Recently an online marketing system, who had thousands of members who depended on it for their income, just shut down without notice. One morning all the members could no longer log in to their back office. Capture pages were gone, built in autoresponder gone, and their email list of subscribers were gone forever. Many were running solo ads and advertising. To make matters worse those who clicked on their links were redirected to the before-mentioned system creator’s new business and their own affiliate id’s. This means that any sale that was made went in their pocket off the backs of their now former members. Working from home is awesome but everyone who does it needs to be cautious and prepared. The best thing to do is earn multiple streams of income, just as this article talks about, and try to have control over your business. Don’t depend on all-ready-made systems. Make your own capture pages, have your own autoresponder, website, etc. This will go a long way to keeping your business alive and income flowing in.
However, this comes back to the old discussion of pain versus pleasure. We will always do more to avoid pain than we will to gain pleasure. When our backs are against the wall, we act. When they're not, we relax. The truth is that the pain-versus-pleasure paradigm only operates in the short term. We'll only avoid pain in the here and now. Often not in the long term.
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