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When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!
The International Accounting Standards Board (IASB) uses the following definition: "Income is increases in economic benefits during the accounting period in the form of inflows or enhancements of assets or decreases of liabilities that result in increases in equity, other than those relating to contributions from equity participants." [F.70] (IFRS Framework).
An obvious example is over exposure to bank stocks, which have been excellent investments for over a century. Though a foundation of most portfolios, bank stocks do involve more risk at certain stages of the economic cycle than many realise. Being less exposed to bank shares in the last few months could have preserved some capital. So, a more diversified approach can help mitigate some of these risks.